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Land at Craythorne
Road, Stretton

Welcome to our website, where you can discover more information about our emerging proposals for a new residential development on the northern edge of Stretton.

Our emerging proposals for the land at Craythorne Road, will provide distinctive, high quality new homes which fits sensitively and enhances the qualities and character of Stretton. The site will bring forward a sustainable and energy efficient new development that will help to meet local housing need in a way that is responsive to the surrounding local area.

Please explore this website to find out more about our emerging proposals and how to comment. You can also find answers to the questions we have been asked in the Q&A section. The various consultation materials will be added, as they become available, in the library section, including a recording of the public webinar.

If you would like to receive email updates about this project, please sign up to our mailing list using the Register button below.

Public Consultation Events

We have hosted 2 public consultation events and the materials we have shared including the recording of the webinar can be found in the library section.

Thank you to everyone who joined us at our events, and we would like to remind you that the deadline for your comments is midnight on Friday 25th July 2025.

Attend the Public Exhibition

  • July
    9
    Wednesday 9th July 2025
  • 2.00pm to 7.00pm
  • Stretton Social Club
    Beech Lane
    Stretton
    Burton on Trent
    DE13 0DU

Join the Public Webinar

  • July
    10
    Thursday 10th July 2025
  • 6.00pm to 7.00pm
  • Presentation will start at 6pm followed by a Q&A session.

Location & Background

The site is located to the south of Craythorne Road, northwest of Stretton, and is approximately 2 miles north of Burton-upon-Trent town centre.

The Site

The site is sustainably located with easy access to the village centre, existing community amenities and the public transport network. These amenities, which are less than 800m from the site, include local shops, a community centre, parks, schools, pubs and medical facilities within Stretton.

In total, the site measures approximately 23.31 hectares (ha) and is currently in agricultural use. The site has a strong relationship with the existing settlement of Stretton, by being surrounded by existing housing to its northern, eastern, and southern boundaries. The western boundary is bounded by the former Golf Course (The Craythorne Golf Club), which closed in 2013 and is currently disused open space.

  • View from halfway along Craythorne Road along the eastern boundary

    View from halfway along Craythorne Road along the eastern boundary (click to enlarge)

  • View from halfway along Craythorne Road along the northern boundary.

    View from halfway along Craythorne Road along the northern boundary (click to enlarge)

  • Location plan showing site boundary

    Site location plan (click to enlarge)

  • Location plan showing site boundary

    Local Context Plan (click to enlarge)

Background

Bloor Homes

Bloor Homes was founded in 1969 by John Bloor and remains privately owned by the Bloor family. We have more than 50 years' experience building high-quality new homes across the country. We give thorough consideration to the communities in which we build to create beautiful places that provide a variety of new homes, while respecting local character, preserving natural amenities and protecting existing wildlife habitats wherever possible.

Bloor Homes has a proven track record of delivering high-quality new homes in the West Midlands. We have taken the time to understand the unique characteristics of the site and are committed to creating a thriving community that we would love for ourselves, or our family and friends to live in.

You can find out more about Bloor Homes here >

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The Planning Process

In due course, we are looking to submit an Outline Planning Application with all matters reserved except for access for the Site. We know that sometimes the planning process can be confusing, so we thought it might be helpful if we briefly explained the Planning Application process.

An Outline Planning permission establishes the principle of development subject to it meeting certain parameters. The detailed design will then need to adhere to these approved parameters and be subject to a separate Reserved Matters approval at a later date. East Staffordshire Borough Council, as the Local Planning Authority, will therefore maintain control over any subsequent detailed design Reserved Matters applications.

Our Outline Planning application will seek to agree the following parameters:

  • Maximum extent of developable footprint/no build zones.
  • Maximum heights of buildings.
  • Landscape and open space strategy.
  • Density.

The Reserved Matters application will cover the following elements in full detail:

Final design

  • Site layout.
  • Massing.
  • Appearance and materiality.
  • Boundary treatment e.g. fencing and lighting.

Amenity

  • Car parking.
  • Cycle parking/storage.
  • Bin storage/refuse strategy.
  • Landscaping and open space/play area design.
  • Detailed access within the site and street road design, including lighting.
  • Design of pedestrian and cycle routes.
model of a construction of a house

Planning Policy Context

The East Staffordshire Local Plan was adopted in October 2015 and covers the plan period of 2012-2031.

The Local Plan Vision sets out that East Staffordshire’s communities will be well planned, vibrant, safe and inclusive. Quality housing will be available with a variety that meets the needs of all sectors of the community and the aspirations of a growing population.

The East Staffordshire Local Plan was reviewed at an Extraordinary Council meeting on 19th October 2020. The review concluded that the Local Plan was up to date, and the update to the Local Plan be delayed for a maximum of 5 years (i.e. up to 19th October 2025) with annual reviews carried out.

The latest available annual review (date of decision 10th October 2024) determined that the Local is in date and is fully effective for decision making. There is no requirement to update the Local Plan at this time. Since this time, the government has set a new national housing target and published a local housing need figure for East Staffordshire Borough, alongside a revised National Planning Policy Framework (also referred to as the NPPF) in December 2024.

To deliver the Vision for the Borough, twelve strategic objectives have been formulated, including:

SP2 ‘Settlement Hierarchy’

Development will be directed towards the most sustainable locations in accordance with the settlement hierarchy. The site is located adjacent to the settlement boundary of Burton upon Trent which is the most sustainable location in the Borough. The Site is not within a Strategic Green Gap (SP31).

SP3 ‘Provision of Homes and Jobs 2012 – 2031’

The December 2024 National Planning Policy Framework (‘NPPF’) introduced a new Standard Method for calculating local housing need - making the Standard Method for assessing local housing need (‘LHN’) mandatory; reversing other changes to the NPPF made in 2023 which were detrimental to housing supply, to support this Government’s ambition to build 1.5 million new homes in this Parliament.

The Local Plan identifies a housing need figure. This requirement pre-dates the new NPPF. Since the Local Plan is now more than five years old, the Standard Method is used to calculate Local Housing Need in accordance with Paragraph 78 of the NPPF.

In addition, there is a need for affordable housing to be met. The site is well located adjacent to the existing urban area and in a sustainable location, to meet this market and affordable housing need. This new housing would be delivered alongside green and blue infrastructure, children’s play space and amenity space. This will also include 10% biodiversity net gain provision.

S01 Well Designed Communities - To develop green infrastructure-led strategic housing growth providing well designed communities that provide accessible green space, services and facilities, promote distinctiveness, wellbeing, whilst protecting and enhancing sensitive environments.

S02 Housing Choice – To provide a mix of well designed, sustainable market, specialist and affordable homes that meet the needs of existing and future residents given ongoing and expected population change in the Borough.

SO3 Accessibility and Transport Infrastructure – To ensure that new development will be supported by effective transport infrastructure and wherever possible, designed in a way that reduces the need and desire to travel by car through encouraging the use of public transport, walking, cycling and rail travel.

National Planning Policy Framework

Stretton Neighbourhood Development Plan -2014-2031

The Site falls within the boundary of the Stretton Neighbourhood Development Plan (2014-2031) area which was adopted in February 2016. The Plan includes a vision, objectives and planning policies.

Policy S2 ‘Protecting Landscape Character’

Development proposals should recognise and seek to protect and enhance the local historic environment character zones identified in Map 4. Development proposals should seek to retain mature or historic hedgerows of recognised importance. Where feasible, these trees and hedgerows should be incorporated into landscaping schemes and where removal is necessary, a replacement of similar species and/or amenity value should be provided on the site.

Policy S3 ‘Protection and Enhancement of Local Wildlife’

Any proposals for new development will be required to demonstrate how the design has taken into account its potential impact on local habitats and species. Developers will be required to ensure that appropriate measures are put in place to protect wildlife and enhance biodiversity and important habitats.

Policy S7 ‘Protecting Archaeology in Stretton’

impact upon above and below ground archaeological deposits and identify mitigation strategies to ensure that evidence which could contribute to our understanding of human activity and past environments are not lost.

Stretton Neighbourhood Development Plan

Key Development Priorities

We have three key development priorities that underpin our vision to create sustainable places, while respecting local character, preserving natural amenities and protecting existing wildlife habitats wherever possible.

Image of british hedgrow

Modern and Energy Efficient Homes

Reduce carbon emissions.

Improve energy efficiency.

Prioritise low-carbon heating and on-site energy production.

Homes built to Future Homes Standards.

Images of child climbing logs

Landscape and Ecology Enhancements.

Enhance and create planted areas.

Committed to Homes for Nature, a voluntary initiative to include a commitment to provide one bird-nesting brick for every new home built and hedgehog highways on all new developments.

Achieve at least 10% Biodiversity Net Gain, in accordance with Government requirements.

Retain trees and hedgerows along site boundaries.

Images of wild planting

Active Travel and Sustainable Transport

Access to various public transport services.

Electric car charging points.

Encourage the use of walking and cycling, by proposing shared pedestrian and cycle routes within the site and connections with the immediate surrounding area and amenities.

Emerging Proposals

Our emerging masterplan shows where we think the new homes, a new site for a potential primary school , access routes and public open space could be delivered on the site.

Emerging masterplan showing possible locations of the new homes, public open space, vehicle access and pedestrian and cycle connections
Emerging masterplan showing possible locations of the new homes, primary school, public open space and vehicle access (Click to Enlarge).

We are still in the design stage but currently our emerging plans could provide:

  • Up to 430 new energy-efficient homes with low-carbon heating, offering a range of house types, tenures and sizes to suit local housing need, including affordable homes – fully compliant with ESBC policy.
  • Up to 2ha of safe guarded land for a new Primary School.
  • Two main vehicle, cycle and pedestrian access points off Craythorne Road.
  • Two additional pedestrian and cycle routes off Bitham Lane.
  • Access to the Public Right of Way (PRoW) network.
  • Car parking spaces, including reduced mobility and visitor parking spaces - compliant with ESBC’s Parking Standards Supplementary Planning Document.
  • Private gardens and/or amenity space for every home.
  • Provision of multi-functional public open space, natural play and recreational routes - accessible by existing and new residents.
  • Sustainable Drainage Systems (SuDS) and flood alleviation features.
  • EV charging points for every home.
  • A minimum of 10% Biodiversity Net Gain (BNG).
  • Pedestrian and cycle links throughout the site with connections to the immediate surrounding area and amenities.
  • Retention of all significant existing trees and retention of hedgerows, where possible.

Access, Sustainable Transport and Connectivity

Access

We are proposing to create two new multimodal accesses, in the form of priority junctions, onto Craythorne Road, with footways provided on either side of the junctions.

  • Northern site access approximately 470m north of the Craythorne Road/Bitham Lane junction.
  • Eastern site access approximately 80m north of the Craythorne Road/Bitham Lane junction.
Images of train station, family cycling, hedgerows and man on electric scooter
Proposed Pedestrian and Cycle Only (click to enlarge)

Pedestrian and Cycle Routes

Footways will be provided on either side of the two main multimodal access junctions off Craythorne Road.

A further two footways are proposed on Bitham Lane.

  • The proposed footway (one on the map) will continue south on the western side of Craythorne Road, connecting it to the existing footway on Craythorne Road towards the Bitham Lane junction.
  • The provision of this footway (two on the map) will connect the site to Bitham Lane and provide onward access to facilities and amenities within Stretton. This is also proposed to serve as an emergency access.

A network of footways will be provided within the site that will connect the to the four points of access. It is anticipated that cyclists will travel on-road to the site, as per the existing arrangement and bicycle storage will be provided for each new home.

Parking Provision

The exact parking quantum will be determined as part of future Reserved Matters applications, but each home will have access to car parking spaces and/or garages. The number of car parking spaces including reduced mobility and visitor spaces will be in full compliance with ESBC’s Parking Standards Supplementary Planning Document. Cycle parking will also be provided in line with the adopted standards, with adequate parking provided for both residents and visitors.

Local facilities plan
Proposed multimodal access points (click to enlarge)

Sustainable Transport and Connectivity

Bus

The closest bus stops to the site are located on Bitham Lane (approximately a 4-minute walk from the centre of the site), served by routes1 and 17. Additional bus stops on Church Road (approximately a 7-minute walk from the centre of the site) are served by the V1 the Villager service, with frequent services into Burton-upon-Trent town centre across all three routes. Details of these services are listed below:

  • The ‘1’ bus route runs between Burton-upon-Trent and Tutbury with a daytime frequency of approximately 1 bus every hour Monday to Friday.
  • The ‘17’ bus route runs between Stretton and Burton-upon-Trent with a daytime frequency of approximately 1 bus every hour Monday to Friday and three times per day on Saturdays.
  • The ‘V1 Villager’ bus route runs between Derby and Burton-upon-Trent with a daytime frequency of approximately 1 bus every half an hour Monday to Saturday and 1 per hour on Sundays.

Train

The closest train station to the site is Burton-on-Trent, located approximately 2.2 miles (a 7-minute drive or 16 minute cycle) from the site.

Burton-on-Trent is a major railway station offering regular services to major towns and cities including Nottingham, Derby and Tamworth, with CrossCountry services southbound to Plymouth via Birmingham, Bristol and Exeter and northbound to Edinburgh via Derby, Sheffield, Leeds, York and Newcastle.

Trains to Birmingham New Street run approximately every 30 minutes and those to Nottingham run approximately every 10-20 minutes. Services to destinations further afield such as Edinburgh, Plymouth and Cardiff Central are less frequent.

Walking/Cycling

The site is located within proximity of a number of Public Rights of Way (PRoW).

The walking / cycling facilities proposed on site will not only benefit residents of the development but also existing residents along Craythorne Road or those using the local PRoWs wishing to travel south towards Burton-upon-Trent.

A network of footways will be provided within the site that will connect the four points of access.

Connectivity

The site is advantageously located within an accessible and well-connected area that has excellent pedestrian, cycle and public transport links providing access to significant local and regional destinations, including Stretton town centre (approximately 800m from the site), as well as local shops, supermarkets, a community centre, parks, schools, pubs and medical facilities.

Indicative image of proposed drainage feature
Indicative image of proposed drainage feature
Local Facilities Plan (click to enlarge)

Landscape and Ecology

Promoting healthy lifestyles and wellbeing by connecting people with nature and wildlife are key drivers behind the landscape design.

A sympathetic landscape design taking consideration of the existing planting and habitats, with the majority being retained and strengthened, to protect the existing green infrastructure and habitat network. The landscape proposals create a pleasant transition between the residential development and the local landscape, where the built form will work around the existing vegetation, reinforcing the local character and retaining the important views in Stretton.

Emerging Landscape Plan
Emerging Landscape Plan (click to enlarge)

The public open space will include a range of planting and experiences with the following features:

Image of british hedgrow

Green Infrastructure

The landscape proposals are to enhance and strengthen the planting such as hedgerows, trees and shrubs in the Green Infrastructure network.

Images of child climbing logs

Local Character

New native planting will reflect the local character, with new lengths of hedgerow, hedgerow trees, and areas of woodland and additional understory and canopy tree planting.

Images of wild planting

Connectivity

Within the Green Infrastructure network, a series of footpaths / cycleways are proposed to enhance connectivity across the site and with connectivity to the local roads and Jinnie Trail to the south-east of the site.

A community orchard

Green and Blue Infrastructure

There will be a range of public open space consisting of play areas, wildflower meadows, ornamental planting, shrubs and tree which will be integrated with sustainable drainage features as part of delivering Biodiversity Net Gain (BNG).

Drainage

Surface water drainage

Surface water runoff disposal will be managed through Sustainable Drainage Systems (SuDS) that will mimic the site's existing, pre-development response to rainfall. The system aims to collect, slow down flows, and convey surface water across the site prioritizing the use of vegetated conveyance swales allowing for water quality improvement before flowing to the proposed attenuation basins, which will be integrated within the green infrastructure strategy, making attractive features within the open spaces.

SuDS features will be designed to accommodate the design rainfall event (i.e. the 1 in 100-year event with an additional 40% allowance for climate change) to ensure that flood risk will not increase either on-site or off-site due to the development.

Sufficient space for SuDS has been provided within the proposed masterplan which includes several attenuation basins as part of a nature-based SuDS solution which will also deliver biodiversity enhancements through the creation of new habitat features. Control measures to prevent pollution of these ponds and basins will be provided as part of the SuDS strategy.

Foul Water Drainage

It is proposed that the foul sewerage will be delivered through a gravity-based solution - gravity drainage systems operate based on gravitational forces, allowing water to flow from high to lower areas - which will then outfall to the Severn Trent Sewers (STW) at manhole SK24267101 in Bitham Lane to the south of the development. STW have confirmed that the manhole (SK24267101) can accommodate total flows from the site without the need for capacity improvements and this location will be acceptable to them.

Flooding

The site is located within Flood Zone 1, which is the most suitable zone for all development types in terms of fluvial flood risk. The majority of the existing site is at ‘very low’ risk of surface water flooding. All built development (including access) will be located within areas of ‘very low’ risk.

Very low risk from all other potential sources of flooding – tidal, reservoir, groundwater and sewer.

Indicative image of proposed drainage feature
Indicative image of proposed drainage feature
Illustrative examples of SuDS features

Feedback

Thank you for taking the time to explore our website to learn more about the proposed development on Land at Craythorne Road, Stretton.

We would like to hear your views on our proposals, and we would like to assure you that your thoughts, ideas and any concerns you share with us, will only be seen by the project team and will be fully anonymised if included in future material. All the comments we receive will be considered before a planning application for the site is submitted.

For the project team to have sufficient time to consider your feedback, we kindly ask that you let us have your views on our proposals by midnight on Friday 25th July 2025.

Q&A

We are proposing to build up to 430 new homes, including affordable homes, fully compliant with East Staffordshire Borough Council policy.

We are proposing a range of house types, tenures and sizes to suit local housing need with most homes being two-storeys tall.

We are proposing to create two main vehicle accesses including pedestrian and cycle access points from Craythorne Road.

Car parking spaces including reduced mobility and visitor spaces will comply with East Staffordshire Borough Council’s Parking Standards Supplementary Planning Document.

Contributions to offset any potential impact on local services and facilities will be provided as part of any Section 106 agreement with East Staffordshire Borough Council.

As the developer, we have an obligation to produce a Construction Management Plan, which will be submitted before any construction starts on site for approval by East Staffordshire Borough Council. This document outlines how the construction process will be managed and will stipulate the specific times and routes construction vehicles are allowed to enter and leave the site. We will use the strategic network as far as possible to limit any impact on the local roads and residents.

It is not possible to give an exact price range of these homes at the current time. However, if and when the homes come forward, they will be comparable in price to new build properties within the local area at that time – this excludes affordable housing.

We are proposing a mix of homes ranging from 2 through to 4 bed homes with most homes being predominantly 2 with potential for some 2 ½ storey. Based on the feedback from the public consultation we will discuss with East Staffordshire Council the potential local need for bungalows.

Currently there are no footpaths on Craythorne Road but as part of our development we would like to improve connectivity where we can so at the southern access we are proposing to tie into the existing access at the Bitham Lane junction and are also considering a crossing point, subject to further discussions with the Highways authority. We are also investigating - having received feedback from members of the community at our Public Exhibition and via the feedback form on our website – potential opportunities of improving footway provision along Craythorne Road or within our site and these discussions are ongoing with the County Council.

We are discussing the proposed outline application proposals with East Staffordshire Council, and they can advise on local retail need.

We are currently discussing with the County Council the need for a primary school site and await their feedback. If a Primary School is needed this land will be transferred to the County Council for them to manage and build a new Primary School in the future If the School site is not needed, we will review alternative uses that would be appropriate for this part of the site based on feedback received to date from the public consultation.

We are proposing to connect to the south of the site. There is an existing fowl sewer that runs along Bitham Lane. We have a manhole reference from Severn Trent Water, and they have confirmed that the manhole (SK24267101) can accommodate total flows from the site without the need for capacity improvements and this location will be acceptable to them.

In terms of school place provision from primary through to sixth form, we have looked at this from existing capacity, pupil numbers forecasted and pupil numbers going down. We have engaged with the Staffordshire County Council, as the education authority and we are waiting for their response. Although birth rates are currently dropping, this does change over time and the need for a new Primary School site may be needed in the future.

We have done a suite of ecological surveys, which are ongoing within the current survey season. The site largely comprises of farmed arable land, so the ecology surveys of the site have focused on the boundaries of the site the boundary of the site with the adjacent golf course. All the necessary legal requirements for protected species , have all been thoroughly considered and appropriate mitigation provided within the outline planning application proposals. breeding bird surveys have been undertaken, which covers ground nesting species as well as the typical hedgerow species. These surveys require a number of visits over the breeding bird season, so these remain underway within the current survey season.

The NPPF (2024) Glossary definition of affordable housing for planning purposes is: Affordable housing: housing for sale or rent, for those whose needs are not met by the market (including housing that provides a subsidised route to home ownership and/or is for essential local workers); and which complies with one or more of the following definitions 90:

A. Social Rent: meets all of the following conditions:

  • the rent is set in accordance with the Government's rent policy for Social Rent;
  • the landlord is a registered provider; and
  • it includes provisions to remain at an affordable price for future eligible households, or for the subsidy to be recycled for alternative affordable housing provision.

B. Other affordable housing for rent: meets all of the following conditions: (a) the rent is set in accordance with the Government's rent policy for Affordable Rent, or is at least 20% below local market rents (including service charges where applicable); (b) the landlord is a registered provider, except where it is included as part of a Build to Rent scheme (in which case the landlord need not be a registered provider); and (c) it includes provisions to remain at an affordable price for future eligible households, or for the subsidy to be recycled for alternative affordable housing provision. For Build to Rent schemes affordable housing for rent is expected to be the normal form of affordable housing provision (and, in this context, is known as Affordable Private Rent).

C. Discounted market sales housing: is that sold at a discount of at least 20% below local market value. Eligibility is determined with regard to local incomes and local house prices. Provisions should be in place to ensure housing remains at a discount for future eligible households.

D. Other affordable routes to home ownership: is housing provided for sale that provides a route to ownership for those who could not achieve home ownership through the market. It includes shared ownership, relevant equity loans, other low cost homes for sale (at a price equivalent to at least 20% below local market value) and rent to buy (which includes a period of intermediate rent). Where public grant funding is provided, there should be provisions for the homes to remain at an affordable price for future eligible households, or for any receipts to be recycled for alternative affordable housing provision, or refunded to Government or the relevant authority specified in the funding agreement.

90 This definition should be read in conjunction with relevant policy contained in the Affordable Homes Update Written Ministerial Statement published on 24 May 2021. As noted in footnote 31, however, the 25% minimum delivery requirement for First Homes no longer applies.

All available publicly documented mapping states that Craythorne Road in Stretton has not been renamed to Craythorne Lane. There is also no change in East Staffordshire Borough Council records to change Craythorne Road Craythorne Lane.

We are happy for evidence to be provided to support the change in name and we can review further with the relevant Council.

We are proposing to connect to the south of the site. There is an existing fowl sewer that runs along Bitham Lane. We have a manhole reference from Severn Trent Water, and they have confirmed that the manhole (SK24267101) can accommodate total flows from the site without the need for capacity improvements and this location will be acceptable to them.

As the developer, we have an obligation to produce a Construction Management Plan, which will be submitted before any construction starts on site for approval by East Staffordshire Borough Council. This document outlines how the construction process will be managed and will stipulate the specific times and routes construction vehicles are allowed to enter and leave the site. We will use the strategic network as far as possible to limit any impact on the local roads and residents.

As part of our Transport Assessment, we look at various scenarios, different years in terms of whether it’s the opening year or for the operational year and that includes all base line existing traffic, that is grossed up to those future years and also includes traffic that is generated by committed Local Plan sites and any developments that are committed over the next 3 years. This process meeting national guidance for assessing development traffic. So, all future likely development traffic that is anticipated to be generated by other developments will be included as part of the assessment in the Transport Assessment.

As part of the design of the two proposed accesses, we have undertaken vehicle tracking exercises using the largest refuge vehicle within Staffordshire’s arsenal and have demonstrated that those vehicles can turn in and out of the proposed two points of access. The accesses have been designed to Staffordshire’s Design Guidance. Potential trip generation during peak hours would be 229 two way vehicle trips during the morning and 215 vehicle trips during the PM peak, which equates to 4 vehicle trips per minute out of both accesses.

In line with standard practice, we monitor residential traffic at its peak along with traffic on the existing network during the mornings and evenings broadly between 8am-9am in the morning and peaks again around 5pm – 6pm. These are typically the peak hours we need to assess from in accordance with the highways authority requirements.

The estimated (vehicle) trip generation of the proposed development has been derived from TRICS®. TRICS® is the system of trip generation analysis for the UK and Ireland. The system allows users to establish potential levels of trip generation for their development scenarios using a series of database filtering processes (e.g. number of dwellings) and is widely used by transport planning consultants and local authorities (the latter of which use TRICS® to audit Transport Assessments). Using TRICS®, our estimated trip generation for the proposed development (based on 430 homes being delivered) suggests 229 vehicles (arrivals + departures) would be generated during the weekday AM peak hour and 215 during the PM peak hour (i.e. the hours when traffic generation is at its greatest for residential developments). The filtering process we have used and the resulting trip rates (which the highway authority has agreed with) from which we have derived the estimated trip generation for the proposed development will be presented as an Appendix in the Transport Assessment that is submitted with the planning application.

Currently there are no footpaths on Craythorne Road but as part of our development we would like to support improvements to connectivity where we can so at the southern access we are proposing to tie into the existing access at the Bitham Lane junction. We are also investigating - having received feedback from members of the community at our Public Exhibition – potential opportunities of improving footway provision along Craythorne Road or within our site and this will form an ongoing discussion with the Highways Authority.

Bloor Homes has an option agreement with the landowner.

When the outline planning application is submitted to East Staffordshire Borough Council there will be publicity regarding the submission of the planning application and neighbours to the site will be formerly notified and notices put up around the site. There is then a period of consultation of 30 days once the application is registered for any party to comment via the Council’s website. This formal consultation takes place as part of the planning application process by East Staffordshire District Council.

The site is part of the Burton area, so the percentage of affordable housing is 33%, which is in accordance with Local Plan policy. Please see the above question and answer that explains the definition of affordable housing, which also includes local people who can’t afford to buy a home locally on the open market.

It depends on the SuDS feature as different SuDS need different maintenance and different schedules but if as an example we are looking at basins/ponds and swales (shallow ditch). A swale would be vegetated grass so it would be mowed on a regular basis, check that inlets and outlets are not blocked on a monthly to six monthly basis with more frequent checks in the winter with more heavy rainfall. A basin/pond because they hold slow moving water you tend to get more silt that falls out of suspensions so they will have annual checks to make sure they still have the space for the attenuation storage.

Yes we are aware of this. As the site is an agricultural field at the moment there is no formal drainage so when there is heavy rainfall that water basically runs down the slope which to the north is Craythorne Road and to the south is Bitham Lane. Should the site be developed and as part of our strategy we would be putting in the formal drainage will effectively remove that water as a source for running on to Craythorne Road.

We are investigating where there is potential to have passing bays or appropriate widening on Craythorne Road.

Our distribution exercise (part of the Transport Assessment) shows where potential development traffic will be routeing, and we are in liaison with Staffordshire highways to establish what measures they have proposed to deal with existing problems on the network and along Bitham Lane and at Church Road.

The starting point is the ongoing engagement with Staffordshire County Council, as the education authority. Should the school be needed the detail of that including the number of car parking spaces would follow, through discussion with the County Council as the education authority and through the design stage of any planning application that would follow, should outline planning be granted. If a Primary School is not needed we would need to review further in terms of appropriate alternative uses and taken on board the public consultation feedback in considering and alternative use. The outline application proposes up to 430 dwellings and this will not change.

Should outline planning permission be granted, the house type detail will be considered at the reserved matters planning stage. If the site does come forward this will be based on discussions with the council and will meet policy requirements in terms of number of parking spaces per home, which depends on the number of bedrooms etc.

We are at the start of the process and an outline planning application has yet been submitted. Once the outline planning application is submitted it will go through a determination process. We are proposing to submit our outline application in late summer, and we anticipate a potential determination within 2026. If the site is approved in 2026 this would be followed by the detailed planning stage including discharge of planning conditions which would take us through into 2027, following this there will be site preparation, and the delivery of homes will commence around late 2027/28.

There would be an opportunity in the future to buy off plan should the site gain planning consent and when the construction of the site starts.

We are proposing there are two vehicle assess points off Craythorne Road, which can also be used by emergency vehicles.

This is to be determined however, it is anticipated that potential tenants would from within East Staffordshire Borough Council and those on the housing waiting list – so residents local to East Staffordshire.

We will not be uploading the suite of documents supporting the outline planning application onto the consultation website. However, we will post on the homepage of the website, a link to the council’s planning portal with the application reference number to enable people to view the documents and comment online via the District Council’s website. We will also notify anyone who has registered to be kept up to date via email with the Council’s website link and the application reference number.

In terms of our boundary and the golf course, if there is overlapping in the southwestern corner that area of the site is not proposed for any kind of built development.

The golf course is not part of our development, so we are unable to comment on this.

This could form part of the S106 agreement between Bloor Homes and the Council for potential works on the highway or it may form part of another package of measures that is implemented as part of the travel plan for the site. This will be something we will discuss with the Highways authority to determine the appropriateness.

Attenuation means attenuation basin which is a drainage pond designed to slow the passage of water from surface runoff to drainage systems during heavy rainfall. It temporarily holds water and gradually releases it to prevent flooding. This helps manage stormwater effectively and reduces the risk of flooding in urban areas.

The specific layout of the homes is not determined at this stage. The outline application will just identify the areas proposed for housing within the site. Typically, we would look to back on to the existing properties, with the back gardens of the new homes. We would also meet design requirements in terms of overlooking distances to retain privacy for existing residents on Bitham Lane.

The emergency vehicle access off Bitham Lane will typically have a keyed bollard at the end of the pedestrian and cycle access which the emergency services will have access to. The likelihood of that route being used for emergency vehicle use will be very rare, however it is available as necessary.

We will take on board where appropriate feedback that is provided from the public consultation. We will still continue with the submission of the outline planning application.

There could be an opportunity for local residents to have a priority purchase window should the site gain planning consent and when construction starts.

A suite of reports will be sent in as part of the planning application and these will be available from the council’s planning portal.

The purpose of the sustainable drainage features (for surface water) and our surface water strategy is to capture all of the runoff from the site so that we don’t increase flood risk either on or off the site. In terms of raising the levels the finish floor levels themselves will be determined at the detailed design stage but generally building regulations say that they are raised above existing ground levels anyway just to mitigate against residual flood risk as a precaution, but we are not talking houses on stilts or anything like that.

Bloor Homes are only looking to bring forward the land shown as part of the consultation proposals.

This is a discussion between the landowner and farmer and therefore it is not something we can comment on.

We don’t own the land between Cross Lane and the site therefore any new entry road cannot be considered.

As part of this stage in the pre-application process we are looking at existing facilities and access to those existing facilities, particularly access to doctors’ surgery and opening hours of those surgeries whilst looking at other facilities including dentists. The expectation particularly around doctors’ surgeries is that we would be asked to make a financial contribution to support additional places and that would be secured through what is known as a S106 legal agreement between Bloor and the council to ensure contributions are made should there be a need for additional capacity particularly around doctors.

This will be dependent on when the planning application is submitted and registered with the Council. Once the planning application is registered there will be a period of consultation of 30 days. There will be publicity regarding the planning application, neighbours to the site will be formerly notified and notices put up around the site.

The starting point is the Councils Local Plan, and the housing need that is identified in that plan and the Neighbourhood Plan follows the Local Plan in 2016. The national policy has changed where the housing requirements is greater in a number of local authorities across the country, with includes East Staffordshire, so there is now a higher housing number and there is an intention from government to deliver significant new housing, and they refer to the target of 1.5 million new homes over this parliament. As a consequence, how do they do that is by identifying local authority areas to deliver new housing. There is a greater housing need now than there was in 2015/16 and East Staffordshire have existing sites and brownfield land that they have already and are looking to deliver housing on those sites but there is a need to bring forward green field sites on the edge of existing settlements and then it is a question of where should that housing be delivered in the context of existing settlements and its existing infrastructure and provision which directs housing towards more sustainable locations.

Part of the consideration of that is looking at individual sites and agricultural land we have here and that is taking into account what would be both the councils consideration of the site through the Local Plan policy but also in the context of the National Planning Policy Framework (NPPF) which is a material consideration of the determining of any planning application , so it would be looking at weighing up the loss of agricultural land against the housing need and significantly boosting the supply of housing.

A full traffic management survey has been completed and covers a 2 week period, including junction monitoring at peak hours. Where there is the greatest impact on the network our surveys have covered that, to establish a worse case traffic scenario which we are undertaking at present.

The starting point is the Councils Local Plan, and the housing need that is identified in that plan and the Neighbourhood Plan follows the Local Plan in 2016. The national policy has changed where the housing requirements is greater in a number of local authorities across the country, with includes East Staffordshire, so there is now a higher housing number and there is an intention from government to deliver significant new housing, and they refer to the target of 1.5 million new homes over this parliament. As a consequence, how do they do that is by identifying local authority areas to deliver new housing. There is a greater housing need now than there was in 2015/16 and East Staffordshire have existing sites and brownfield land that they have already and are looking to deliver housing on those sites but there is a need to bring forward green field sites on the edge of existing settlements and then it is a question of where should that housing be delivered in the context of existing settlements and its existing infrastructure and provision which directs housing towards more sustainable locations.

Part of the consideration of that is looking at individual sites and agricultural land we have here and that is taking into account what would be both the councils consideration of the site through the Local Plan policy but also in the context of the National Planning Policy Framework (NPPF) which is a material consideration of the determining of any planning application , so it would be looking at weighing up the loss of agricultural land against the housing need and significantly boosting the supply of housing.

We are considering any off-site improvements with the highway authority.

This depends on if they are adopted by STW, if they are not adopted it could potentially be the council, or a third party employed purely to come and maintain them. This will be confirmed at the detailed design stage.

No Bloor Homes do not have an option on the former golf course.

All surveys were commissioned by Bloor Homes.

Beacon Road is not near our site boundary. Our site is bounded by Craythorne Road and Bitham Lane. The land between the western boundary of the site and Beacon Road is not controlled by Bloor Homes.

Yes we are aware of the ditches on Craythorne Road. As the site is an agricultural field at the moment there is no formal drainage so when there is heavy rainfall the water basically runs down the slope which to the north is Craythorne Road and to the south is Bitham Lane. Should the site be developed and as part of our strategy we would be putting in the formal drainage which will effectively remove that water as a source for getting on to Craythorne Road.

Yes we are aware of the ditches on Craythorne Road. As the site is an agricultural field at the moment there is no formal drainage so when there is heavy rainfall the water basically runs down the slope which to the north is Craythorne Road and to the south is Bitham Lane. Should the site be developed and as part of our strategy we would be putting in the formal drainage which will effectively remove that water as a source for getting on to Craythorne Road.

Sustainable drainage (also known as Sustainable Drainage Systems or SuDS) refers to a natural approach to managing rainwater runoff, mimicking how water would naturally drain from a site. Instead of quickly diverting water away through pipes, SuDS aim to manage water locally, reducing flood risk, improving water quality, and enhancing the environment.

It depends on the SuDS feature as different SuDS need different maintenance and different schedules but if as an example we are looking at basins/ponds and swales (shallow ditch). A swale would be vegetated grass so it would be mowed on a regular basis, check that inlets and outlets are not blocked on a monthly to six monthly basis with more frequent checks in the winter with more heavy rainfall. A basin/pond because they hold slow moving water you tend to get more silt that falls out of suspensions so they will have annual checks to make sure they still have the space for the attenuation storage.

Maintenance depends on if they are adopted by STW, if they are not adopted it could potentially be the council, or a third party employed purely to come and maintain them. This will be confirmed at the detailed design stage.

No as headlight glare from vehicles generated by our site would be no different to that seen on Craythorne Road currently.

The internal estate road would be designed to standards. A 20mph speed limit would be in situ on the development and the roads designed so that rat-running and speeding through the development are not attractive propositions.

Timeline

Throughout the pre-application planning process, we will be in ongoing discussions with planning officers and stakeholders, including the local community, about our emerging proposals to develop the site. The timings set out below are indicative dates only and will be subject to change as we progress through the design and planning process.

  • Monday 7th July 2025 Start of consultation period
  • Wednesday 9th July 2025 Public Exhibition at Stretton Social Club.
  • Thursday 10th July 2025 Public Webinar and Q&A session.
  • Friday 25th July 2025 Deadline for comments. Consultation period closes at midnight.
  • Late Summer 2025 Submission of planning application to East Staffordshire Borough Council.
  • Winter 2025/2026 Submission of planning application to East Staffordshire Borough Council.

Dates of submission and determination are indicative only and will be subject to change.

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Contact

If you have any questions, would like some more information or need some help, please do get in touch with the Community Engagement Team:

Send us a message and we will get back to you as soon as we can:

Landatcraythorneroad-stretton@KGCommunications.co.uk

By Phone

If you want to chat to a member of the team, give us a call:

07909 735417
(Monday to Friday – 9.30am to 5pm)